email marketing strategy
for non-fiction authors

how to grow your email ecosystem:

stage i. dispersal

Build the List: get more subscribers without increasing your traffic.

Increase Engagement: set strong foundations, reduce unsubscribes and improve deliverability.

"Implementing Matt's advice and the strategies from his book tripled our sales and more than 10x'd our engagement within the first two months of the system being activated. I strongly recommend Matt's work for those looking to take their email marketing strategy to the next level"

Michael Bungay Stanier

author of The Coaching Habit & How to Work with (Almost) Anyone

stage ii. recruitment

Gather Data: learn about your audience to send more timely and personalized emails.

Convert Subscribers: Use narrative and segmentation to turn subscribers into buyers.

"There's no clearer guide to getting maximum results and impact from email. [Natural Orders] will change the way you think about email marketing automation in your business"

Nir Eyal

author of Hooked & Indistractable

stage iii. establishment

Reveal Profitable Segments: identify your top readers and increase their value.

Own Your Audience: build a Walled Garden that yields deal flow, unique opportunities and competitive advantage.

"...this is a long-overdue perspective on doing email marketing ... a refreshing departure from conventional thinking ... good marketing IS building ecosystems..."

Perry Marshall

author of 80/20 Sales & Marketing & Evolution 2.0

discover natural orders

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"Over our time working together, my business saw a 20% Y/Y growth in revenue, and a 40% Y/Y growth in profit... we saw our customer lifetime value triple and our email subscriber list double....

... This is the guide you've been looking for. Natural Orders reveals the playbook on how you implement an email marketing system that will make you more money, without annoying your customers…

Taylor Pearson

author of The End Of Jobs

about matt

Combining a background in marketing and ecology, I know what it takes to build systems designed for growth.

My "natural orders" system draws from a track record generating millions of dollars in email revenue for businesses across the USA and UK.

I write and speak to help non-fiction authors discover the natural orders inside their own email databases, and how they can leverage them to take their business to the next level.


“When It Comes To Working With Matt, the Results Speak For Themselves.

Over Our Time Working Together, My Business Saw A 20% Year Over Year Growth In Revenue And A 40% Year Over Year Growth In Profit. In Addition, We Saw Our Customer Life Time Value Triple And Our Email Subscriber List Double.

Matt Combines A Deep Understanding Of Marketing Psychology And How Customers Think With Technical Marketing Chops That Let Him Excel As An Inbound Marketer Mastering Channels Including Email, Organic Search.

In Particular, He Has Deep Expertise With Email Marketing And Built My Most Successful Product Sales Funnels To Date As The Results Show!

Beyond His Skills And Ability To Create Real Results, Matt Is A Great Person To Work With. He Is Organized, Conscientious And Operates With Supreme Integrity, The Kind Of Person Whom You Can Hand Over The Reigns To Without Having To Think Twice.”

Taylor Pearson, Author & Consultant
“Matt’s Knowledge Of Email Marketing And Activecampaign Transformed Our Client Funnel And Has Delivered Immediate Results".

Phil Geiger, Director of Product Marketing , Unchained Capital
"Matt’s Email Sequences Have Directly Generated Several Valuable Meetings For Us. He Solves Complex Problems And Comes Up With Creative Solutions All With Autonomy. I Look Forward To Continuing Working With Matt".

Jason Buck, CIO, Mutiny
I've worked with Matt for a few months now, and as he implemented the systems in this book for our business, we saw email open rates go from ~10% to 60%+, with an increase in conversions to match. Highly recommended.

Angus Russell, Founder, NightCafe


Committed to donate 1% of gross quarterly revenue to Rainforest Rescue. Learn how Rainforest Rescue are working to protect and restore some of the most productive ecosystems on the planet.

Illustrations by Giancarlo Melgar:"Stages Type A". Marker pen on paper. 2023.
Licensed under CC BY-NC-ND |